The short version

Ian Black predicted on January 1, 2024: “Increasing prevalence of AI-based activation” in retail media, led by Amazon and mature networks; retailers will automate audience/placement selection for outputs like ROAS or new-to-brand growth, balancing automation with advertiser controls.” Verdict: Called it. AI activation trends grew in retail media, with generative AI dominating tech forecasts, aligning with the prediction of increased…

Prediction by

Ian Black

On January 1, 2024

“Increasing prevalence of AI-based activation” in retail media, led by Amazon and mature networks; retailers will automate audience/placement selection for outputs like ROAS or new-to-brand growth, balancing automation with advertiser controls.”

Follow-up

AI activation trends grew in retail media, with generative AI dominating tech forecasts, aligning with the prediction of increased AI-based activation and automation.

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