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    2025

    1 prediction
    1. Feb 7, 2025Partially right.Sir Martin Sorrell
      “If six goes to five, I think five will go to four, and I think four may even go to three. I don't think WPP is going to survive.”

      Consolidation continued as called (Omnicom-IPG merged, closing November 2025) and WPP lost its number-one position to Publicis plus roughly half its market value through 2025, but WPP still exists as an independent company.

    2011

    1 prediction
    1. May 9, 2011Called it.Sir Martin Sorrell
      “Social networks like Facebook will become one of the main destinations for brand advertising over the next decade as marketers follow audiences online.”

      By the early 2020s, Facebook and other social platforms had become among the largest global ad sellers and main destinations for brand advertising, making Sorrell's prediction accurate.