The short version

Sir Martin Sorrell predicted on May 9, 2011: “Social networks like Facebook will become one of the main destinations for brand advertising over the next decade as marketers follow audiences online.” Verdict: Called it. By the early 2020s, Facebook and other social platforms had become among the largest global ad sellers and main destinations for brand advertising, making Sorrell's prediction…

Prediction by

Sir Martin Sorrell

On May 9, 2011

“Social networks like Facebook will become one of the main destinations for brand advertising over the next decade as marketers follow audiences online.”

Follow-up

By the early 2020s, Facebook and other social platforms had become among the largest global ad sellers and main destinations for brand advertising, making Sorrell's prediction accurate.

From the High Caliber AI network — see the AI for PR module in the course.