— Topic —
3 receipts tracked • 100% industry hit rate
— Filed —
RECEIPT #DEBRA-
NOV 27, 2018
PREDICTION BY
Debra Aho Williamson“Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication.”
FOLLOW-UP
The directional forecast that Stories would become a mainstream, widely used format for users and marketers was correct, even though later short-form video displaced it as *the* dominant format.
ORIGINAL SOURCE
www.emarketer.comRECEIPT #SIR-MA
MAY 09, 2011
PREDICTION BY
Sir Martin Sorrell“Social networks like Facebook will become one of the main destinations for brand advertising over the next decade as marketers follow audiences online.”
FOLLOW-UP
By the early 2020s, Facebook and other social platforms had become among the largest global ad sellers and main destinations for brand advertising, making Sorrell's prediction accurate.
ORIGINAL SOURCE
Financial TimesRECEIPT #BRIAN-
JUL 23, 2013
PREDICTION BY
Brian Wieser“We see Facebook capable of sustaining ad revenue growth in the 30–40% range over the next several years as social advertising budgets continue to expand.”
FOLLOW-UP
Facebook’s ad revenue grew at high double-digit rates from 2013 through roughly 2016–2017, in line with the stated 30–40% range for several years.
ORIGINAL SOURCE
Barron’s Tech Trader Daily (quoting Wieser’s note)