Pundit
Alexandra Bruell
1 receipt • Tracked since Apr 2026
WSJ CMO Today reporter on agencies and the marketing industry.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2015
1 prediction- Jun 2, 2015Called it.“Place Your Bets: Programmatic Tech is Leading to a Market in Media Futures.”
Programmatic advertising has indeed led to a more sophisticated market for media futures, with real-time bidding and exchanges becoming standard. This prediction has largely come to pass.