The short version

Alexandra Bruell predicted on June 2, 2015: “Place Your Bets: Programmatic Tech is Leading to a Market in Media Futures.” Verdict: Called it. Programmatic advertising has indeed led to a more sophisticated market for media futures, with real-time bidding and exchanges becoming standard. This prediction has largely come to pass.

Prediction by

Alexandra Bruell

On June 2, 2015

“Place Your Bets: Programmatic Tech is Leading to a Market in Media Futures.”

Follow-up

Programmatic advertising has indeed led to a more sophisticated market for media futures, with real-time bidding and exchanges becoming standard. This prediction has largely come to pass.

From the High Caliber AI network — see the AI for PR module in the course.