KS
Pundit
Kate Scott-Dawkins
1 receipt • Tracked since May 2026
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2024
1 prediction- Jun 10, 2024Too early to tell.“AI is expected to be nearly fully intertwined within the digital advertising economy by 2029, when GroupM expects that 94% of ad revenue will 'be informed' by the technology. That figure includes programmatic, search advertising, and use cases like preplanning and ad optimization... 'After doing this research, there may be no other industry right now where AI is used more pervasively.'”
Filed for tracking. Outcome to be evaluated as the timeline plays out.