The short version

Kate Scott-Dawkins predicted on June 10, 2024: “AI is expected to be nearly fully intertwined within the digital advertising economy by 2029, when GroupM expects that 94% of ad revenue will 'be informed' by the technology. That figure includes programmatic, search advertising, and use cases like preplanning and ad optimization... 'After doing this research, there may be no other industry…

Prediction by

Kate Scott-Dawkins

On June 10, 2024

“AI is expected to be nearly fully intertwined within the digital advertising economy by 2029, when GroupM expects that 94% of ad revenue will 'be informed' by the technology. That figure includes programmatic, search advertising, and use cases like preplanning and ad optimization... 'After doing this research, there may be no other industry right now where AI is used more pervasively.'”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.