RB
Pundit
Rachel Brandt
2 receipts • Tracked since May 2026
Affiliations
No firm affiliations on record.
— Filed —
2 receipts
2025
2 predictions- Dec 1, 2025Too early to tell.“Influencers will be even more effective for brands that have strong, cohesive and inspiring identities. In 2026, we’ll see a resurgence of big, bold brand design and more brand-led campaigns built specifically to be championed by creators. I also expect more brands to invest in in-house creators; talent that knows the brand intimately and can produce content with the speed, fluency and authenticity that platforms demand.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.
- Dec 1, 2025Too early to tell.“The rigid agency model is crumbling. By 2026, success will not be measured by roster size or retainer value, but by speed and adaptability. Expect the rise of fluid all-star team structures, curated specialists assembled per project rather than permanent departments. AI will accelerate this shift, enabling leaner operations. The winners will be agencies that treat flexibility as a strategy, not a compromise. Those clinging to bloated teams and inflexible contracts will struggle as clients prioritize partners who can pivot with market changes, scale talent as needed and deliver specialized expertise exactly when required.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.