The short version

Rachel Brandt predicted on December 1, 2025: “Influencers will be even more effective for brands that have strong, cohesive and inspiring identities. In 2026, we’ll see a resurgence of big, bold brand design and more brand-led campaigns built specifically to be championed by creators. I also expect more brands to invest in in-house creators; talent that knows the brand intimately…

Prediction by

Rachel Brandt

On December 1, 2025

“Influencers will be even more effective for brands that have strong, cohesive and inspiring identities. In 2026, we’ll see a resurgence of big, bold brand design and more brand-led campaigns built specifically to be championed by creators. I also expect more brands to invest in in-house creators; talent that knows the brand intimately and can produce content with the speed, fluency and authenticity that platforms demand.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.