In House Creators

“Influencers will be even more effective for brands that have strong, cohesive and inspiring identities. In 2026, we’ll see a resurgence of big, bold brand design and more brand-led campaigns built specifically to be championed by creators. I also expect more brands to invest in in-house creators; talent that knows the brand intimately and can produce content with the speed, fluency and authenticity that platforms demand.”