Pundit
Rishad Tobaccowala
4 receipts • Tracked since Apr 2026
The Future Does Not Fit in the Containers of the Past; ex-Publicis chief strategist.
Affiliations
No firm affiliations on record.
— Filed —
4 receipts
2026
2 predictions- Feb 1, 2026Too early to tell.“The Four Big Shifts a) we will pursue and be paid for project-based work versus full-time jobs; b) organizations completely re-architected; c) many existing leaders will fail to reinvent d) much existing knowledge and experience will matter very little. rishad.substack.com/p/work-the-f...”
Filed for tracking. Outcome to be evaluated as the timeline plays out.
- Feb 8, 2026Too early to tell.“Why Creativity Will Matter More in An AI Age New Canvas Human Voice Human Choice Plumbing and Poetry Conversational Interfaces rishad.substack.com/p/why-creati...”
Rishad Tobaccowala discusses the enduring importance of human creativity, voice, and choice in an era increasingly influenced by AI and conversational interfaces.
2023
1 prediction- Jan 2, 2023Called it.“I am convinced that AI is moving faster and deeper across more industries than we can imagine and it will impact everybody’s job in some way small or medium in 2023 and will begin to have a significant impact in 2024.”
AI impact on jobs in 2023 and 2024 aligned with the prediction. Widespread adoption of AI tools led to small to medium changes in workflows in 2023, while 2024 saw accelerated enterprise roll-outs and increased automation, indicating significant impact.
2021
1 prediction- Apr 21, 2021Called it.“AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less.”
AI has indeed transformed marketing since 2021. Evidence suggests brands that use AI to enhance human connections and empathy are faring better, supporting the 'more human, not less' aspect of the prediction.