The short version

Rishad Tobaccowala predicted on April 21, 2021: “AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less.” Verdict: Called it. AI has indeed transformed marketing since 2021. Evidence suggests brands that use AI to enhance human connections and empathy are faring better, supporting the 'more human, not less'…

Prediction by

Rishad Tobaccowala

On April 21, 2021

“AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less.”

Follow-up

AI has indeed transformed marketing since 2021. Evidence suggests brands that use AI to enhance human connections and empathy are faring better, supporting the 'more human, not less' aspect of the prediction.

From the High Caliber AI network — see the AI for PR module in the course.