RECEIPT #RISHAD
APR 21, 2021
PREDICTION BY
Rishad Tobaccowala“AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less.”
FOLLOW-UP
AI has indeed transformed marketing since 2021. Evidence suggests brands that use AI to enhance human connections and empathy are faring better, supporting the 'more human, not less' aspect of the prediction.
ORIGINAL SOURCE
Campaign Middle East