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    Tim Hwang

    1 receipt • Tracked since Apr 2026

    Author of "Subprime Attention Crisis"; researcher on programmatic advertising market structure.

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    — Filed —

    1 receipt

    2020

    1 prediction
    1. Oct 13, 2020Partially right.
      “Paraphrase: The online ad market is a bubble that will pop, with consequences for the entire web economy that depends on it.”

      Hwang's 2020 thesis: programmatic ads = subprime mortgages. ATT (2021), cookie deprecation, MFA-site exposés, and the open-web display crash partially validated it — but the ad market grew rather than imploded, propped up by retail-media and walled gardens.