TH
Pundit
Tim Hwang
1 receipt • Tracked since Apr 2026
Author of "Subprime Attention Crisis"; researcher on programmatic advertising market structure.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2020
1 prediction- Oct 13, 2020Partially right.“The online ad market is a bubble that will pop, with consequences for the entire web economy that depends on it.”
Hwang's 2020 thesis: programmatic ads = subprime mortgages. ATT (2021), cookie deprecation, MFA-site exposés, and the open-web display crash partially validated it — but the ad market grew rather than imploded, propped up by retail-media and walled gardens.