The short version

Tim Hwang predicted on October 13, 2020: “The online ad market is a bubble that will pop, with consequences for the entire web economy that depends on it.” Verdict: Partially right. Hwang's 2020 thesis: programmatic ads = subprime mortgages. ATT (2021), cookie deprecation, MFA-site exposés, and the open-web display crash partially validated it — but the ad market grew rather…

Prediction by

Tim Hwang

On October 13, 2020

“The online ad market is a bubble that will pop, with consequences for the entire web economy that depends on it.”

Follow-up

Hwang's 2020 thesis: programmatic ads = subprime mortgages. ATT (2021), cookie deprecation, MFA-site exposés, and the open-web display crash partially validated it — but the ad market grew rather than imploded, propped up by retail-media and walled gardens.

From the High Caliber AI network — see the AI for PR module in the course.