The short version

Andrew Lipsman predicted on January 1, 2018: “back in 2018, that retail media would become the next major evolution in digital advertising” Verdict: Called it. Retail media has indeed become a major segment of digital advertising, with significant growth and establishment of retail media networks by major retailers.

Prediction by

Andrew Lipsman

On January 1, 2018

“back in 2018, that retail media would become the next major evolution in digital advertising”

Follow-up

Retail media has indeed become a major segment of digital advertising, with significant growth and establishment of retail media networks by major retailers.

From the High Caliber AI network — see the AI for PR module in the course.