The short version

Anthony Katsur predicted on February 2, 2023: “Machine learning will remain the dominant data science discipline in digital advertising for the foreseeable future.” Verdict: Called it. From 2023 to mid-2026, machine learning has indeed remained the primary data science discipline for optimization, targeting, and fraud detection in digital advertising, even with the emergence of new AI paradigms like LLMs.

Prediction by

Anthony Katsur

On February 2, 2023

“Machine learning will remain the dominant data science discipline in digital advertising for the foreseeable future.”

Follow-up

From 2023 to mid-2026, machine learning has indeed remained the primary data science discipline for optimization, targeting, and fraud detection in digital advertising, even with the emergence of new AI paradigms like LLMs.

From the High Caliber AI network — see the AI for PR module in the course.