The short version

Ari Paparo predicted on July 22, 2025: “The digital market is getting more fragmented every day, making the centralized role of the DSP harder and harder to maintain.” Verdict: Too early to tell. This describes an ongoing trend of fragmentation that makes the DSP's role harder. While it's a current assessment with future implications, a definitive 'right' or 'wrong' verdict…

Prediction by

Ari Paparo

On July 22, 2025

“The digital market is getting more fragmented every day, making the centralized role of the DSP harder and harder to maintain.”

Follow-up

This describes an ongoing trend of fragmentation that makes the DSP's role harder. While it's a current assessment with future implications, a definitive 'right' or 'wrong' verdict requires a clear time horizon and measurable outcome not yet available in the provided material.

From the High Caliber AI network — see the AI for PR module in the course.