The short version

Ari Paparo predicted on June 25, 2024: “The Open Internet is trying to come up with a way to keep whatever value their media once had. Overflowing these sites with ad units and making them primarily for advertising and AI created content is one way. Another way is impression generating bots. They make up a significant portion of what 'The…

Prediction by

Ari Paparo

On June 25, 2024

“The Open Internet is trying to come up with a way to keep whatever value their media once had. Overflowing these sites with ad units and making them primarily for advertising and AI created content is one way. Another way is impression generating bots. They make up a significant portion of what 'The Open Internet' is selling — as anyone who has seen traffic logs from these sites knows.”

Follow-up

Many open-web publishers have resorted to increased ad load and AI-generated content, and bot traffic remains an issue. The shift to logged-in environments further validates the open internet's relative decline.

From the High Caliber AI network — see the AI for PR module in the course.