The short version

Ari Paparo predicted on January 1, 2025: ““If that’s the case we would look for either a) some retailers giving up; b) generally a lot of noise about how it ‘might not be worth the hassle’; and c) aggregation platers across retailers.”” Verdict: Partially right. The prediction of aggregation players across retailers has largely materialized with the rise of platforms…

Prediction by

Ari Paparo

On January 1, 2025

““If that’s the case we would look for either a) some retailers giving up; b) generally a lot of noise about how it ‘might not be worth the hassle’; and c) aggregation platers across retailers.””

Follow-up

The prediction of aggregation players across retailers has largely materialized with the rise of platforms integrating multiple retail media networks. There are also signs of smaller retailers struggling or partnering, aligning with 'some retailers giving up' and 'a lot of noise about how it 'might not be worth the hassle'' due to complexity and ROI concerns. While not every retailer has definitively 'given up', the overall direction and trends described are visible.

From the High Caliber AI network — see the AI for PR module in the course.