The short version

Ari Paparo predicted on January 1, 2024: “There have been two counterforces one is CTV and the other is retail media and the retail media one has proven quite significant…” Verdict: Called it. Retail media networks expanded rapidly in revenue and product sophistication. CTV spending grew significantly, with YouTube and Netflix often described as a forming duopoly in streaming.

Prediction by

Ari Paparo

On January 1, 2024

“There have been two counterforces one is CTV and the other is retail media and the retail media one has proven quite significant…”

Follow-up

Retail media networks expanded rapidly in revenue and product sophistication. CTV spending grew significantly, with YouTube and Netflix often described as a forming duopoly in streaming.

From the High Caliber AI network — see the AI for PR module in the course.