The short version

Ari Paparo predicted on July 21, 2025: “It's very hard to believe that AI won't be better than humans at campaign setup and targeting very soon.” Verdict: Partially right. Major platforms have aggressively rolled out AI-driven campaign automation, consistent with Paparo’s thesis. However, a universal benchmark proving AI is *universally* better than humans in all contexts is not yet available,…

Prediction by

Ari Paparo

On July 21, 2025

“It's very hard to believe that AI won't be better than humans at campaign setup and targeting very soon.”

Follow-up

Major platforms have aggressively rolled out AI-driven campaign automation, consistent with Paparo’s thesis. However, a universal benchmark proving AI is *universally* better than humans in all contexts is not yet available, making it partially validated.

From the High Caliber AI network — see the AI for PR module in the course.