We've Got Receipts

    — Topic —

    Campaign Management

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on Campaign Management

    Browse all →

    RECEIPT #ARI-PA

    JUL 21, 2025

    Partially right.

    PREDICTION BY

    Ari Paparo
    “It's very hard to believe that AI won't be better than humans at campaign setup and targeting very soon.”

    FOLLOW-UP

    Major platforms have aggressively rolled out AI-driven campaign automation, consistent with Paparo’s thesis. However, a universal benchmark proving AI is *universally* better than humans in all contexts is not yet available, making it partially validated.

    ORIGINAL SOURCE

    ppc.land
    AIAd TechCampaign Management