Receipt
Filed August 24, 2026
The short version
Ari Paparo predicted on October 6, 2024: “It’s quite easy actually to just spin out DFP, the problem is solved. I think it’s very possible that will be the outcome. I would say 75% is my current estimate.” Verdict: Called it. As of August 24, 2026, Google has not spun out DFP (Google Ad Manager / DoubleClick for Publishers) as…
Prediction by
Ari Paparo
On October 6, 2024
“It’s quite easy actually to just spin out DFP, the problem is solved. I think it’s very possible that will be the outcome. I would say 75% is my current estimate.”
Follow-up
As of August 24, 2026, Google has not spun out DFP (Google Ad Manager / DoubleClick for Publishers) as a separate company or divested it to resolve antitrust concerns. Paparo's 75% probability forecast for this specific outcome has not come to pass.
Original source
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