The short version

Ari Paparo predicted on August 18, 2025: “We’re in the midst of the biggest disruption since the iPhone and that’s AI. …we already [are] seeing market share declines from Google for the first time ever. SEO is dead.” Verdict: Partially right. Google’s search share has faced its first meaningful competitive pressure from AI-native interfaces. Google introduced AI overviews/SGE, altering SEO…

Prediction by

Ari Paparo

On August 18, 2025

“We’re in the midst of the biggest disruption since the iPhone and that’s AI. …we already [are] seeing market share declines from Google for the first time ever. SEO is dead.”

Follow-up

Google’s search share has faced its first meaningful competitive pressure from AI-native interfaces. Google introduced AI overviews/SGE, altering SEO tactics. SEO remains a large industry but has significantly evolved.

From the High Caliber AI network — see the AI for PR module in the course.