— Topic —

    Google Search

    1 receipt tracked • 50% industry hit rate

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    RECEIPT #ARI-PA

    AUG 18, 2025

    Partially right.

    PREDICTION BY

    Ari Paparo
    We’re in the midst of the biggest disruption since the iPhone and that’s AI. …we already [are] seeing market share declines from Google for the first time ever. SEO is dead.

    FOLLOW-UP

    Google’s search share has faced its first meaningful competitive pressure from AI-native interfaces. Google introduced AI overviews/SGE, altering SEO tactics. SEO remains a large industry but has significantly evolved.

    ORIGINAL SOURCE

    www.youtube.com