The short version

Ben Thompson predicted on October 29, 2024: “The most optimistic time for Meta’s advertising business is, counter-intuitively, when the price-per-ad is dropping, because that means that impressions are increasing.” Verdict: Still evolving. The prediction needs further observation regarding Meta's ad impression growth and revenue in conjunction with any observed price-per-ad changes over time. More data from future earnings reports will…

Prediction by

Ben Thompson

On October 29, 2024

“The most optimistic time for Meta’s advertising business is, counter-intuitively, when the price-per-ad is dropping, because that means that impressions are increasing.”

Follow-up

The prediction needs further observation regarding Meta's ad impression growth and revenue in conjunction with any observed price-per-ad changes over time. More data from future earnings reports will be needed to assess the long-term trend.

From the High Caliber AI network — see the AI for PR module in the course.