The short version

Ben Thompson predicted on October 29, 2024: “LLMs themselves will transform advertising, not just by generating copy and images, but by predicting the ads and content that people want to see.” Verdict: Called it. Major ad platforms (Meta, Google, Amazon Ads, TikTok) have deployed generative AI tools for creative and AI-driven predictive targeting/optimization, integrating them into standard campaign workflows, consistent…

Prediction by

Ben Thompson

On October 29, 2024

“LLMs themselves will transform advertising, not just by generating copy and images, but by predicting the ads and content that people want to see.”

Follow-up

Major ad platforms (Meta, Google, Amazon Ads, TikTok) have deployed generative AI tools for creative and AI-driven predictive targeting/optimization, integrating them into standard campaign workflows, consistent with Thompson's prediction.

From the High Caliber AI network — see the AI for PR module in the course.