The short version

Ben Thompson predicted on January 1, 2024: “Meta's AI features will support advertising growth, with AI making ads more effective and 'indistinguishable from content' in Meta's ecosystem.” Verdict: Still evolving. The later Stratechery piece on Meta’s earnings says 'Meta's advertising business will continue to pay for its outsize AI ambitions, as well as how the AI tools are contributing ...'…

Prediction by

Ben Thompson

On January 1, 2024

“Meta's AI features will support advertising growth, with AI making ads more effective and 'indistinguishable from content' in Meta's ecosystem.”

Follow-up

The later Stratechery piece on Meta’s earnings says 'Meta's advertising business will continue to pay for its outsize AI ambitions, as well as how the AI tools are contributing ...' indicating that, by 2025, Thompson’s thesis remained directionally consistent with Meta’s actual performance, but the provided result excerpt does not supply enough detail to state the full outcome precisely.

From the High Caliber AI network — see the AI for PR module in the course.