The short version

Ben Thompson predicted on January 1, 2024: “OpenAI *has* to move up-market; there will be a more expensive 'Pro'-style tier for people who are using ChatGPT for work, not curiosity, and I expect that price point to be closer to what we historically think of as SaaS, not consumer subscriptions.” Verdict: Called it. OpenAI introduced a ChatGPT Enterprise tier and…

Prediction by

Ben Thompson

On January 1, 2024

“OpenAI *has* to move up-market; there will be a more expensive 'Pro'-style tier for people who are using ChatGPT for work, not curiosity, and I expect that price point to be closer to what we historically think of as SaaS, not consumer subscriptions.”

Follow-up

OpenAI introduced a ChatGPT Enterprise tier and other higher-priced offerings for professional use, aligning with Thompson's prediction of a move up-market and SaaS-like pricing.

From the High Caliber AI network — see the AI for PR module in the course.