The short version

Ben Thompson predicted on November 13, 2024: “AI is going to make Meta’s ads not just more relevant but far more *effective*, because you can generate and optimize creatives at the level of individual users; that’s an order-of-magnitude shift in their ad product.” Verdict: Called it. Meta has indeed rolled out AI-driven ad tools for creative generation and optimization, with…

Prediction by

Ben Thompson

On November 13, 2024

“AI is going to make Meta’s ads not just more relevant but far more *effective*, because you can generate and optimize creatives at the level of individual users; that’s an order-of-magnitude shift in their ad product.”

Follow-up

Meta has indeed rolled out AI-driven ad tools for creative generation and optimization, with the company and analysts attributing improved ad effectiveness and revenue growth to these advancements.

From the High Caliber AI network — see the AI for PR module in the course.