The short version

Bob Hoffman predicted on May 31, 2024: ““In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.”” Verdict: Partially right. As of 2024–2026, industry data supports the claim that global online ad spend exceeded $650 billion (e.g., $600-$700B+ range). The claim that…

Prediction by

Bob Hoffman

On May 31, 2024

““In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.””

Follow-up

As of 2024–2026, industry data supports the claim that global online ad spend exceeded $650 billion (e.g., $600-$700B+ range). The claim that 'hundreds of billions' will be wasted is directionally supported by estimates for fraud (tens to over $100B annually) plus other inefficiencies (non-viewable ads, technology fees), but cannot be precisely confirmed as a single quantified result of 'complete waste'.

From the High Caliber AI network — see the AI for PR module in the course.