RECEIPT #BOB-HO
MAY 31, 2024
PREDICTION BY
Bob Hoffman““In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.””
FOLLOW-UP
As of 2024–2026, industry data supports the claim that global online ad spend exceeded $650 billion (e.g., $600-$700B+ range). The claim that 'hundreds of billions' will be wasted is directionally supported by estimates for fraud (tens to over $100B annually) plus other inefficiencies (non-viewable ads, technology fees), but cannot be precisely confirmed as a single quantified result of 'complete waste'.
ORIGINAL SOURCE
Marketing Book Podcast