The short version

Brian Morrissey predicted on February 22, 2023: ““Publishers were complaining about Google and Facebook having a duopoly. Well, be careful what you wish for, because now it’s an oligopoly.”” Verdict: Called it. The characterization of the digital ad market as an oligopoly is validated by Press Gazette's own framing and industry data showing the rise of additional dominant platforms and…

Prediction by

Brian Morrissey

On February 22, 2023

““Publishers were complaining about Google and Facebook having a duopoly. Well, be careful what you wish for, because now it’s an oligopoly.””

Follow-up

The characterization of the digital ad market as an oligopoly is validated by Press Gazette's own framing and industry data showing the rise of additional dominant platforms and retailers beyond Google and Facebook by the mid-2020s.

From the High Caliber AI network — see the AI for PR module in the course.