RECEIPT #BRIAN-
FEB 22, 2023
PREDICTION BY
Brian Morrissey““Publishers were complaining about Google and Facebook having a duopoly. Well, be careful what you wish for, because now it’s an oligopoly.””
FOLLOW-UP
The characterization of the digital ad market as an oligopoly is validated by Press Gazette's own framing and industry data showing the rise of additional dominant platforms and retailers beyond Google and Facebook by the mid-2020s.
ORIGINAL SOURCE
Press Gazette