The short version

Brian Wieser predicted on January 1, 2024: “He predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.” Verdict: Partially right. His initial forecast of 'roughly 5%' growth (ex-political) understated the actual trajectory. Subsequent data and his own revisions showed actual growth to be closer to high single-digits. The direction of growth…

Prediction by

Brian Wieser

On January 1, 2024

“He predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.”

Follow-up

His initial forecast of 'roughly 5%' growth (ex-political) understated the actual trajectory. Subsequent data and his own revisions showed actual growth to be closer to high single-digits. The direction of growth (positive) was correct, but the magnitude was underestimated.

From the High Caliber AI network — see the AI for PR module in the course.