The short version

Brian Wieser predicted on December 10, 2024: “calling for growth of 4.5% [for 2025]” Verdict: Missed it. Brian Wieser's December 2024 forecast of 4.5% U.S. ad growth for 2025 was subsequently revised downward to 3.6% in March 2025 and then upward to 6.0% in June 2025 by Wieser himself, indicating his initial prediction did not remain his view.

Prediction by

Brian Wieser

On December 10, 2024

“calling for growth of 4.5% [for 2025]”

Follow-up

Brian Wieser's December 2024 forecast of 4.5% U.S. ad growth for 2025 was subsequently revised downward to 3.6% in March 2025 and then upward to 6.0% in June 2025 by Wieser himself, indicating his initial prediction did not remain his view.

From the High Caliber AI network — see the AI for PR module in the course.