The short version

Brian Wieser predicted on January 1, 2024: “Significantly, Wieser’s outlook excludes what also is expected to be a record year for political ad spending in the U.S., which is projected to add as much as $11 billion to the U.S. ad economy — from both up- and down-ballot spending, including issues-oriented advertising.” Verdict: Called it. His ballpark level (low- to…

Prediction by

Brian Wieser

On January 1, 2024

“Significantly, Wieser’s outlook excludes what also is expected to be a record year for political ad spending in the U.S., which is projected to add as much as $11 billion to the U.S. ad economy — from both up- and down-ballot spending, including issues-oriented advertising.”

Follow-up

His ballpark level (low- to mid-teens billions) is well aligned with subsequent independent tallies.

From the High Caliber AI network — see the AI for PR module in the course.