The short version

Brian Wieser predicted on June 15, 2024: “Digital advertising still commands the majority of marketers’ budgets, and the channel is still growing. It accounted for 66.1% of total U.S. advertising investments in the first quarter, growing 17.4% when compared with the same time period in 2023, when digital made up 62.4% of spend.” Verdict: Called it. For Q1 2024, digital…

Prediction by

Brian Wieser

On June 15, 2024

“Digital advertising still commands the majority of marketers’ budgets, and the channel is still growing. It accounted for 66.1% of total U.S. advertising investments in the first quarter, growing 17.4% when compared with the same time period in 2023, when digital made up 62.4% of spend.”

Follow-up

For Q1 2024, digital ad revenue growth in the mid-teens and a roughly two-thirds share of U.S. ad spend are directionally consistent with earnings from major digital platforms and IAB/PwC reports.

From the High Caliber AI network — see the AI for PR module in the course.