The short version

Brian Wieser predicted on September 1, 2024: “...his original 2025 benchmark of 5.3% growth in September 2024.” Verdict: Called it. Major industry trackers (e.g., GroupM, MAGNA, IPG’s Magna, and others) generally ended up estimating U.S. ad growth in the mid-single digits in 2025 on a non-political basis, close to Wieser’s original 5.3% benchmark. This broadly aligns with his nominal-growth call.…

Prediction by

Brian Wieser

On September 1, 2024

“...his original 2025 benchmark of 5.3% growth in September 2024.”

Follow-up

Major industry trackers (e.g., GroupM, MAGNA, IPG’s Magna, and others) generally ended up estimating U.S. ad growth in the mid-single digits in 2025 on a non-political basis, close to Wieser’s original 5.3% benchmark. This broadly aligns with his nominal-growth call.

From the High Caliber AI network — see the AI for PR module in the course.