The short version

Brian Wieser predicted on July 1, 2024: “Madison and Wall’s Brian Wieser, who previously managed GroupM’s ad forecasts, also raised his U.S. ad forecast for 2024 to 6.3%, up from the 5.6% he predicted in March.” Verdict: Too early to tell. Full, authoritative, final 2024 U.S. ad-spend figures on the exact same basis (non-political, all media) are not yet available…

Prediction by

Brian Wieser

On July 1, 2024

“Madison and Wall’s Brian Wieser, who previously managed GroupM’s ad forecasts, also raised his U.S. ad forecast for 2024 to 6.3%, up from the 5.6% he predicted in March.”

Follow-up

Full, authoritative, final 2024 U.S. ad-spend figures on the exact same basis (non-political, all media) are not yet available in a fully harmonized form from a single public source that matches Wieser’s definitions. Therefore, it is not yet possible to reliably state whether this forecast was met, beaten, or missed.

From the High Caliber AI network — see the AI for PR module in the course.