The short version

Brian Wieser predicted on March 18, 2025: “the latest forecast, published today (March 18), places non-political ad spending growth at 3.6% for the year, a notable step down from the 4.5% growth forecast just a few months ago.” Verdict: Too early to tell. This is a forecast for full-year 2025 U.S. non-political ad-spend growth. Full-year 2025 actual data will not…

Prediction by

Brian Wieser

On March 18, 2025

“the latest forecast, published today (March 18), places non-political ad spending growth at 3.6% for the year, a notable step down from the 4.5% growth forecast just a few months ago.”

Follow-up

This is a forecast for full-year 2025 U.S. non-political ad-spend growth. Full-year 2025 actual data will not be available until after the year concludes and industry reports are published.

From the High Caliber AI network — see the AI for PR module in the course.