The short version

Brian Wieser predicted on June 30, 2024: “It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.” Verdict: Called it. Industry tallies of 2024 U.S. political ad spend generally indicated record-high spending in the mid-teens of billions, aligning with Wieser’s order-of-magnitude prediction and modest growth versus 2020.

Prediction by

Brian Wieser

On June 30, 2024

“It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.”

Follow-up

Industry tallies of 2024 U.S. political ad spend generally indicated record-high spending in the mid-teens of billions, aligning with Wieser’s order-of-magnitude prediction and modest growth versus 2020.

From the High Caliber AI network — see the AI for PR module in the course.