The short version

Brian Wieser predicted on January 15, 2024: “First-quarter ad industry revenue should rise 8%, Wieser said, up from his prior forecast calling for 7% growth.” Verdict: Partially right. Actual Q1 2024 U.S. ad spend (excluding political) grew 10.1%, exceeding Wieser's 8% forecast.

Prediction by

Brian Wieser

On January 15, 2024

“First-quarter ad industry revenue should rise 8%, Wieser said, up from his prior forecast calling for 7% growth.”

Follow-up

Actual Q1 2024 U.S. ad spend (excluding political) grew 10.1%, exceeding Wieser's 8% forecast.

From the High Caliber AI network — see the AI for PR module in the course.