The short version

Brian Wieser predicted on December 10, 2024: “he’s already tamped down his expectations for the new year, calling for growth of 4.5%.” Verdict: Missed it. Wieser predicted 4.5% growth for U.S. ad spending in 2025. He later cut this forecast to 3.6% in March 2025, indicating that his original prediction was too optimistic.

Prediction by

Brian Wieser

On December 10, 2024

“he’s already tamped down his expectations for the new year, calling for growth of 4.5%.”

Follow-up

Wieser predicted 4.5% growth for U.S. ad spending in 2025. He later cut this forecast to 3.6% in March 2025, indicating that his original prediction was too optimistic.

From the High Caliber AI network — see the AI for PR module in the course.