The short version

Brian Wieser predicted on March 18, 2025: “Madison and Wall’s new forecast predicts that digital advertising will continue to gain a larger share of spending and industry revenue, from 67% in 2024 to possibly 79% in 2030. What’s more, there still might be room to grow – not to 100%, Wieser said, but possibly 90%.” Verdict: Partially right. The starting…

Prediction by

Brian Wieser

On March 18, 2025

“Madison and Wall’s new forecast predicts that digital advertising will continue to gain a larger share of spending and industry revenue, from 67% in 2024 to possibly 79% in 2030. What’s more, there still might be room to grow – not to 100%, Wieser said, but possibly 90%.”

Follow-up

The starting share of digital advertising in 2024 (around two-thirds) matches independent industry estimates. However, it is too early to assess the 2030 figures of 79% or 90%.

From the High Caliber AI network — see the AI for PR module in the course.