The short version

Brian Wieser predicted on March 18, 2025: “Madison and Wall’s new forecast predicts that digital advertising will continue to gain a larger share of spending and industry revenue, from 67% in 2024 to possibly 79% in 2030. What’s more, there still might be room to grow – not to 100%, Wieser said, but possibly 90%.” Verdict: Too early to tell.…

Prediction by

Brian Wieser

On March 18, 2025

“Madison and Wall’s new forecast predicts that digital advertising will continue to gain a larger share of spending and industry revenue, from 67% in 2024 to possibly 79% in 2030. What’s more, there still might be room to grow – not to 100%, Wieser said, but possibly 90%.”

Follow-up

Wieser projected digital advertising rising from about 67% of spend in 2024 to possibly 79% by 2030, with room toward 90%. The 2024 starting share matches independent estimates, but the 2030 endpoint is years away - the test window is wide open.

From the High Caliber AI network — see the AI for PR module in the course.