The short version

Brian Wieser predicted on March 18, 2025: “According to Brian Wieser... the latest forecast, published today (March 18), places non-political ad spending growth at 3.6% for the year [2025], a notable step down from the 4.5% growth forecast just a few months ago.” Verdict: Still evolving. The prediction is currently on track, but slightly optimistic, with YTD Q1 2026 showing…

Prediction by

Brian Wieser

On March 18, 2025

“According to Brian Wieser... the latest forecast, published today (March 18), places non-political ad spending growth at 3.6% for the year [2025], a notable step down from the 4.5% growth forecast just a few months ago.”

Follow-up

The prediction is currently on track, but slightly optimistic, with YTD Q1 2026 showing ~3.8% growth and full 2025 consensus around 4.0-4.5%.

From the High Caliber AI network — see the AI for PR module in the course.