The short version

Brian Wieser predicted on January 4, 2024: “the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend” Verdict: Partially right. Wieser later raised the non-political forecast to 5.6% and then 6.3%, and eventually to 7.2% for 2024, so the initial roughly 5% call proved conservative relative to his own later revisions.

Prediction by

Brian Wieser

On January 4, 2024

“the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend”

Follow-up

Wieser later raised the non-political forecast to 5.6% and then 6.3%, and eventually to 7.2% for 2024, so the initial roughly 5% call proved conservative relative to his own later revisions.

From the High Caliber AI network — see the AI for PR module in the course.