The short version

Brian Wieser predicted on December 10, 2024: “Last week, Wieser … published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%. That’s well below the forecast given by his former…

Prediction by

Brian Wieser

On December 10, 2024

“Last week, Wieser … published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%. That’s well below the forecast given by his former employer, which is projecting growth of about 7% in 2025.”

Follow-up

Wieser's December 2024 forecast for 4.5% U.S. ad revenue growth in 2025 was subsequently revised both downward (to 3.6% in March 2025) and upward (to 6.0% in June 2025). The full-year 2025 outcome is not yet known in the provided material, making a definitive verdict impossible at this time.

From the High Caliber AI network — see the AI for PR module in the course.